Tuesday, October 09, 2012

After the arrival of Full Planet, Empty Plates on bookstore shelves last week, Earth Policy Institute hosted a party to celebrate its official release. We invited friends, family, reporters, and other environmental gurus to the Carnegie Endowment for International Peace in the heart of Dupont Circle. Along with good food and drink, Lester gave a brief talk on the main points of the book and answered questions from the attendees. It was a wonderful gathering to commend Lester and the EPI team on another great accomplishment.    

The party came after months of researching, fact checking, and editing and weeks of promotion that included a mail promo and teleconference. The researchers also developed two summary presentations to go along with the book, which have been viewed over 10,000 times thus far and are available for free downloading.

Friday was also the end of a busy week for Lester. First he was in New York City where he was interviewed on the Leonard Lopate show and later with Matt Miller on Rewind Bloomberg TV. Then he was off to Columbus, Ohio where he joined other environmental leaders for EcoSummit. He was the plenary speaker on Wednesday and a panelist for the Food Security and Climate Change Forum on Thursday. The week rounded out with the release of his interview on Yahoo Finance.

We are thrilled that people are so excited about the new book and are loving all the action on Twitter.

The Globalist tweeted: What we're reading: Lester Brown's "Full Planet, Empty Plates." Cogent and fact-based as ever. @earthpolicy

Journalist Dennis Dimick tweeted: "Full Planet, Empty Plates" by @EarthPolicy: I gave one to my @JMU college student @claudiaeleni http://www.earth-policy.org/books/fpep/fpep_presentation #foodsecurity #educate

Sean Ono Lennon tweeted: Land and Food will be 'Oil' of tomorrow. Read up! Full Planet, Empty Plates: The New Geopolitics of Food Scarcity By Lester Brown.

News of Lester’s latest book has also reached other important outlets like the Daily Beast and Mother Earth News. Permaculture Australia and EcoWatch have shared the summary presentations on their websites.

We think the release of the book couldn’t have come at a better time. With the extent of the Great Drought of 2012 still being reported on daily and the effects of climate change being felt more than ever before, Full Planet, Empty Plates is a quick, yet important read for the times.

Best,

Julianne